Tuesday, October 8, 2013

The Penguin 2.1 Spam-Filtering Algorithm, Penguin 5 Is Now Live

Google Update 4-Oct-13: Google Penguin 2.1 Was A Big Hit

Late Friday afternoon, Google's Matt Cutts announced on Twitter that they dispersed Penguin 2.1. In short, Matt Cutts, Google's head of search spam, affecting about 1% of search queries it said. Many webmasters like many were affected by this update from Friday quick post comments on our webmaster and SEO communities and given hundreds of threads out there looking at it.

 Google's "Penguin" confirmed the release of the fifth of the algorithm is to keep fighting spam. That is why, according to our calculations, it makes Penguin 5. But the Penguin Update Google's "Penguin 2" second-generation technology using a slightly improved version, since Google is calling it "Penguin 2.1." Do not worry. We number the fuck down, as I'll explain what this entire means for publishers.

New Version Of Penguin Live Today

Google webspam team, Matt, the latest major release will impact about 1 percent of all searches, shared the news on Twitter saying:
Penguin 2.1 launching today. Affects ~1% of searches to a noticeable degree. More info on Penguin:

Previous Updates

Here are all the confirmed releases of Penguin to date:
·         Penguin 1 on April 24, 2012 (impacting around 3.1% of queries)
·         Penguin 2 on May 26, 2012 (impacting less than 0.1%)
·         Penguin 3 on October 5, 2012 (impacting around 0.3% of queries)
·         Penguin 4 (AKA Penguin 2.0) on May 22, 2013 (impacting 2.3% of queries)
·         Penguin 5 (AKA Penguin 2.1) on Oct. 4, 2013 (impacting around 1% of queries)

Why Penguin 2.1 AND Penguin 5?

Google Penguin 2.1 is calling us to do something that hurts your head in terms Penguins 5 talk about, even if it hurts us, we believe. But if you can pin the blame back on Google. Here is why.

Its low quality content designed to fight Google " Panda " algorithm has started to release , it is simply called a " Panda . " Then another came out , people referred to as the " Panda 2 . " The third came out , when Google released the third was relatively modest , in fact, should be called only 2.1 panda born to say - it was a slight variation to indicate how much is being used to "point "People called Panda 3. Google finally - and belatedly - is due to release a panda 3, indicated that we are going out ahead of decimal places to the way that so many "minor" update, there was so at the Panda 3.0, Panda 3.1 and 3.92 to move into things like the number of pandas.

That grounds us here at Search Engine Land to make a decision it would be easier all around if we just numbered any confirmed update successively, in order of when they came. 1 on Penguin, Penguin 2, 3 penguins and no matter how an update could be "large" or "small", we just want to give the next number on the list.

What Is Penguin Again? And How Do I Deal With It?

For those novels to the whole “Penguin” concept, Penguin is a part of Google’s generally search algorithm that periodically looks for sites that are consider to be spamming Google’s search results but somehow still ranking well. In particular, it goes after sites that may have purchased paid links.
You were hit by Penguin, starts today or tomorrow that you see a significant drop in traffic, and then you likely will know. To recover, you need to act like bad link or disavow themselves will be removed. Filing a Reconsideration Request penguin is an automated process, does not help. What it considers to be removed that it looks bad, unless you do not.
You already got hit by Penguin and have taken action so hopefully see the day today and tomorrow that is fine. You see improvements in traffic, that's a sign that you have escaped penguins.

The New Google Search “Hummingbird” Algorithm

A new Google search algorithm, it came back with the answer when you search and sort through all this information to the system uses. This is what we know so far about it, the "Hummingbird" is called.

What’s a “search algorithm?”
That’s a technical expression for what you can think of as a guidelines that Google use to sort from side to side the billions of web page and other information it has, in arrange to return what it believe are the most excellent answers.
What’s “Hummingbird?”
Google says that it should return a better result, using the name of the new search algorithm.

So that “PageRank” algorithm is dead?

PageRank Hummingbird recipe from more than 200 leading into the "content" is one.
Hummingbird looks at PageRank — how significant links to a page are deemed to be — along with other factors such as whether to believe that a better understanding of some of these).

Why is it called Hummingbird?
Google told us the name come from being “precise and fast.”
When did Hummingbird start? Today?
Google started using Hummingbird about a month ago, it said. Google only announced the change today.
What does it mean that Hummingbird is now being used?
Built in the 1950s Think of a car. This can be a great engine, but it lacks things like fuel injection or unleaded fuel to an engine may be unable to access. When Google switched to Hummingbird, it’s as if it drops the old locomotive out of a car and put in a new one. It also did this so quickly that no one really noticed the switch.
When’s the last time Google replaced its algorithm this way?
Google , like any kind of major change occurred earlier struggled to remember . In 2010 , "Caffeine Update " was a big change . But also that most of the information , but sorting through better information from Google ( indexing ) a change was made to help collect .

What about this entire Penguin, Panda and other “updates” — haven’t those been changes to the algorithm?
Pandas, penguins and other updates not a complete replacement of all parts of the old algorithm used to change, however. Think of it like an engine again.Those things were as if the engine received a new oil filter or had an improved pump put in. Hummingbird is a brand new engine, though it continues to use some of the same parts of the old, like Penguin and Panda

The new engine is using old parts?
Yes. And no. Some of the parts are perfectly good, so there was no reason to toss them out. Other parts are constantly being replaced. In general, Hummingbird — Google says — is a new engine built on both existing and new parts, organized in a way to especially serve the search demands of today, rather than one created for the needs of ten years ago, with the technologies back then.

What type of “new” search activity does Hummingbird help?
"Conversational search" Google is the biggest example. People, searches speaking, when a conversation may find it more useful. "My home is the closest place to buy iPhone 5 runs?" A conventional search engine focused on finding the words to be matched - for example ", iPhone and 5s" "buy" and says that finding a page.
Hummingbird should better focus on the meaning behind the words . Google has shared with you , then it is better to understand the actual location of your home . The " look " like a brick and mortar store that means be understood. It seems that "the iPhone 5s" made ​​by some stores may have a special type of electronic device . Knowing these means Google to find pages with words that go beyond just matching can help .

Or the meaning of the whole sentence or conversation - rather than specific terms, are taken into account, in particular, to ensure that a query to Google hummingbird whole question of giving more attention to each word. The goal of semantic matching pages matching pages rather than just a few words, to do better.

I thought Google did this conversational search stuff already!
This (Google's impressive "conversational search" goes live on chrome look), but it answers only within its knowledge graph was actually doing it. Back to Hummingbird knowledge graph, which can bring better results than facts, and meaning to billions of web pages from all over technology is designed to apply.

Does it really work? Any before-and-afters?

We do not know. A "before and after" himself, is there any way to do this now. Pretty much, we just got word that Google Hummingbird improve things. However, Google had offered before and after the example of his own, says the birds that show improvement.
A search for “acid reflux recommendation” used to catalog a lot of drugs (such as this, Google said), which strength not be necessarily be the most excellent way to treat the sickness. Now, Google says results have information about handling in general, including whether you even need drugs, such as this as one of the listings.

Could it be making Google worse?

Almost certainly not. While we can’t say that Google’s gotten better, we do be familiar with that Hummingbird — if it has indeed been used for the precedent month — hasn’t sparked any wave of consumers complaining that Google’s results suddenly got bad. Things improved when people complain when things get worse, they do not usually notice.

Does this mean SEO is dead?

No, SEO is not dead again. In fact, there is nothing new or different SEOs Google or publishers need to worry about is saying. Guidance remains the same, it says: Original, high-quality resources. Signals that have been significant in the past remain important; Hummingbird just allows Google to process them in new and hopefully better ways.

Does this mean I’m going to lose traffic from Google?
In the past month have you, well, you birds came through unscathed. Finally, about a month before it went live. You were going to have problems with it, you'd know by now.

Overall, they lost that ranking among publishers has been a huge outcry. , In turn, may cause major traffic shift that the "head" instead of the word hits that some - particularly complicated - it's pretty much a query to Google query effects, may improve searches there is a saying that seems to support.

But I did lose traffic!
Perhaps it was due to Hummingbird, but Google stressed that it could also be due to some of the other parts of its algorithm, which are always being changed, tweaked or improved. There is no way to know.
How do you know all this stuff?
Google's press event today to share some of it, and then I get more information after the event, Google's top search execs, Amit Singhal, Ben Gomes spoke with the two. I also change in the near future of those talks is expected to do a more formal look. But for now, hopefully be helpful for you based on those conversations often found quickly.

Well, hummingbird that 'meaning' word for connection ", unit finding" and New York City next week before our SMX Search Marketing is a full panel on the show. "Coming unit discovered the" revolution sessions exploring the meaning behind the words search engine in ways that a whole "Satire" is part of the track. Agenda for tracking page and learn more about the show.

Sunday, October 6, 2013

Google’s Hummingbird: Google introduces new 'Hummingbird' search algorithm

Google’s Hummingbird Takes Flight: SEOs Give Insight On Google’s New Algorithm

On the eve of his 15th birthday last week, Google revealed hummingbird name a new search algorithm. Calculated to be more specific and provide faster query results, the algorithm is based on semantic search, focusing on user intent versus individual search terms. Search Engine Land's Danny Sullivan explained in answer to your question: All New Google "Hummingbird" about the algorithm:

Or the meaning of the whole sentence or conversation - rather than specific terms, the birds are taken into consideration to ensure that the whole question in a query is paying more attention to each word. The goal of semantic matching pages matching pages rather than just a few words, to do better.

Hummingbird official announcement was made last week, while most reports showing it began rolling out a month ago. Penguin and Panda algorithm update your existing Unlike Google, hummingbird is a complete replacement. Google search chief Amit Singhal, a Google algorithm birds since 2001 has been rewritten so dramatically represents the first time that Danny Sullivan said.

(Reuters) - Google Inc has overhauled its search algorithm, the foundation of the Internet's dominant search engine, to better cope with the longer, more complex queries it has been getting from Web users.
Amit Singhal, senior vice president of search, told journalists on Thursday that the companies start on its latest "Hummingbird" algorithm about a month ago and that it currently affects 90 percent of worldwide searches via Google.
Google's use of the Internet is trying to keep pace with the development. Search queries become more complex, the traditional "Boolean" or keyword-based system because the concepts and meanings of words need to match start deteriorating.
"Hummingbird" documents on the Internet now ubiquitous Google founders Larry Page and Sergey Brin, the search engine conceived with the Menlo Park garage Singhal said the company seeks to match the meaning of the questions.

" What was it like to find in 1998, remember? Boot your computer you sit down and heavy, in some keywords squawky modem, dial-up type, 10 blue links to websites and those that had the words, "Singhal wrote in a separate blogpost.

"The world has altered so much since then: billions of people have come online, the Web has grown-up exponentially, and now you can ask any inquiry on the powerful little device in your pocket."

Friday, October 4, 2013

What is the difference between White Hat and Black Hat SEO?

It contains a lot of different interpretations that it is a big question. Now more than ever, is drawn between white hat and black hat SEO that line is growing wider. Inherent difficulties associated with marketing of our websites, some companies are trying to blur that line. While you forever listen to that black-hat SEO is a terrible way to achieve long-term results, it really comes down to what you see as black-hat, what you see as white-hat, and how generally you draw the line among them.

Each marketing company, a very different view of what black hat and white hat can do. Of course, it comes to acquiring new customers, the company claimed to use only white hat techniques is. None that go directly against Google's best practices to use risky techniques wants to admit. This improvement is also starting to show a huge risk with the site, while some, white hat SEO attempts to hide behind the mask can lead them. This blog agreement on the differences between two marketing strategies to make out, but it will also offer a world of gray. Between right and wrong results for the risk taken and skirt edge, where the World.

What is White-Hat SEO?

You can guess, white hat SEO best practices and standards closely adhere to Google that provides a strategy. The main focus is from beginning to end promoting the website through more traditional PR methods, and naturally requires more work on behalf of a our marketing agency. This technique involves a regular attention to the ever-changing search engine environment to make sure that every approved method possible is living being done to get a website noticed within search engines. Particularly true for new our websites, white-hat SEO typically get more time for a website to rank, because it relies on word-of-mouth and original content.  Check the website before beginning the go back on investment can be viewed and shared.

What is Black-Hat SEO?

In general, black-hat SEO Google does not follow best practices is the use of any technique. It is either devalued, or indeed to achieve quick results is penalized by Google that involves using a strategy. It’s only wrong if you get caught, that's the idea. Our websites that are not caught, it's a quick way to improve search engine ranking can be and often quickly appreciate the efforts of your SEO company leads to a Company professional. Bought a dumping site-wide footer links, back links, and keywords on black hat methods agreed. These methods have been hit hard in recent years; these methods still have to improve search engine rankings being used to this day. Why would anyone be penalized by the search engines will use a strategy? In fact, sometimes they can actually work. The question any our professional should ask themselves is, “Can I afford to lose my rankings overnight?”  This has happened, and will continue to happen, as long as companies are willing to take the big risks.